One of our early sketches included a large projection for the lines at the roller coasters. At first it was all drawn on the ground throughout the whole line experience. ropes to keep you in order of where you're at.
After Kaizen, we started slowly changing it into a more interactive experience. Instead of just seeing something, you have a pit stop where you enter a "realm" of 3d stuff and projections onto the ground that teach you things and show you how to interact with the "world" you're in. It's taken a couple sketches, but i think it's been worth it.
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